humanify.
Designing the way people and AI collaborate to do great things.
Designing work for AI
The organisations getting the most value from AI have one thing in common. They've redesigned how work happens, starting with strategy, shaped around what people do best, and supported by what AI does well.
Done with intent, that redesign roughly doubles the odds of exceeding revenue goals.
Give the time AI frees up a clear purpose
The best results come from leaders who are explicit about where saved time should go. Without that direction, 66% of workers get no guidance at all, and the time disappears.
Source: BCG, 2026.
Invest in people and ways of working, not just the tool
Companies that redesign how teams work around AI are 24 percentage points more likely to see measurable business improvement, and 20 points more likely to report higher job satisfaction.
Source: BCG, AI at Work, June 2026.
Hold on to what makes your people valuable
The organisations getting this right keep their people through the transition. Over half of the employers who didn't are now trying to rehire, within 18 months, to get that value back.
Source: Forrester, 2026.
Use AI where it adds value
Productivity rises as people use one to three AI tools, then falls when they use four or more. Past that point, the effort of managing AI outweighs what it saves.
Source: BCG/Harvard Business Review, 2026.
For a complete list of sources or to request our detailed research report, please get in touch.
Intentionally designing the fit between people and AI separates the best from the rest.
Redesign the system around how your people and AI work together, and the returns compound. That's the work we do with you.
What changes when you work with us
Approaching AI in a human-centred way, and we see these important shifts: how work gets done, how teams are structured, the guardrails that support people, and the knowledge & skills that stay in your business.
New ways of working
We redesign workflows and roles around what AI does well and what your people do best, so your best people spend their time on the work only they can do.
A structure built for the pace of change
Teams structured to flex as roles and capability shift, so you're not redesigning the org chart every time the technology moves.
Clarity people can act on
Clear governance and ethics, so people can act on their own judgement with confidence.
Human wisdom at the centre
Capability built into your teams, so people's knowledge, strengths and judgement stay central to how work gets done.
We help you bring your people & operations together to build the foundations your business needs to realise the potential of AI.
Why Humanify
As organisation designers and facilitators, we work alongside your teams, letting your organisational knowledge and expertise shape every decision we make together - so your business is designed from the inside out to realise the potential of AI.
We design with you
We bring in the people across your organisation whose expertise the change depends on. They know the constraints, the opportunities, and what matters. Working this way builds a plan people already believe in, and one that holds up because the people impacted shaped it.
We start with strategy and your reality
We look at your strategy, and at how the work happens day to day. Together, they show us what's working, what's not, and how people and AI should work together to help you to achieve your strategic outcomes.
We're small, senior, and independent
We are a senior team with no ties to any technology platform, building a plan specific to your organisation.
We leave you with the skills to keep going
We build capability in human-centred design and adaptive ways of working as we go, so your team can keep improving how people and AI work together long after we're gone.
About us
We’ve worked with organisations through every major technology shift since the dawn of the Internet!
Sarah Stokes
Sarah has spent 25 years leading organisation and design teams through major technology change, including mobile banking, and large-scale digital transformation, at companies like Atlassian, Westpac, and Domain. She's led this work from strategy through to implementation, the part where change either lands or doesn't.
She holds a Master's in Business Coaching, and works across organisation design, human-centred design, and leadership development.
Karina Smith
With 25 years of experience, Karina excels at guiding businesses through intricate transitions. During her decade as Principal Designer at Meld Studios, she spearheaded strategic design initiatives spanning organizational culture, workflows, and tech reform for top-tier clients. Her impact was recognized in 2018 with the Good Design Award of the Year for embedding human-centered design within the Queensland Government. Equipped with degrees in psychology and design, Karina turns high-level strategy into tangible, enduring growth. Her pragmatic and grounded methodology ensures that transformative changes become permanent fixtures in the professional world.
